Tuesday, 5 October 2010

Blog 2 - Target Audience

Sorority Row
As we can see here on the graph of User Ratings from http:/IMDB.com, the audience was mainly male, judging from the votes.  From this I can estimate that the target audience was mainly 18-19 year old men, with a low percentage of women. This may be because of a all mainly female main cast, and the feature of parties and alcohol.  Compared to Jennifer’s Body (Below) it probably wasn’t as popular it didn’t have the obviously prominent actors in its main cast.
However it did have the daughter of Bruce Willis, Rumer Willis, and Carrie Fisher, who is famously known for playing Princess Lea in the original Star Wars movies. So this may have attracted the Action and Sci-Fi fans.
It wasn’t surprising to see that the number of aged under 18 to voters was low as this film was rated as an 18.


 Jennifer’s Body
Like Sorority Row, Jennifer’s Body has a much larger male target audience. Again because it is rated 18 we see that the age group is 18-29.
This tells us that the film was aimed at mainly men, who were probably attracted to the fact that Megan Fox plays a promiscuous role in the movie. However, surprisingly it has been voted an average of 5.3 by men, and 5.7 by women.
This may have been because some of the target audience hadn’t found it gory enough, or it was too similar to other films.
Compared to Sorority Row, and judging by these graphs, Jennifer’s body was more popular, this may have been because the target audience may have been interested in its lead cast. However most that liked Sorority Row liked Jennifer’s Body.

1 comment:

  1. The film was a 15 in the UK.

    Also, you should comment on who you will you aim your film at? Also, what about psychographics? What types of people like teen horror? You could research this by setting up a facebook group.

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